I just realized today is the Independence Day in the US. So those of you that are out there have a wild time and enjoy the fireworks.
Flipping through a magazine the other day I came across a picture that made me think back to a post I put up a couple of months ago called Trimming The Bushes. I guess somebody heard my prayers and came out with this trimmer that can give your privates a close shave keeping the most important thing in mind… SAFTEY! I really love this add though because it just nudges the idea through. I think the idea of having the kiwi’s sitting next to each other and one is shaved with the fluff lying on the ground around it is a very strong image. There are many of us who can appreciate technological advances like this and we can see that male consumer needs have changed a great deal.
Of course this picture came out of a men’s magazine, FHM if you must know. Information like this was not available when I was a youngster. Now (as my cuz has informed me last year) we have what is commonly known as the metro sexual. The metro sexual is a man who is basically in touch with the more cosmetic and beautifying needs of his body, I guess. At least that is how I define it for now. A man who spends almost as much money and attention on clothes as a lady does. He uses a variety of skin creams and occasionally even make up. Some people have defined David Beckham as the new age metro sexual. I have 2 in my family. You know who you are.
I started to notice how advertising had changed in these men’s magazines over the last five years even. In the publications I buy now, like LOADED, STUFF, RALPH, and FHM, they have more add’s for male cosmetics than they do for power tools and cars. I do not think this is a completely bad thing at all. I mean even I use skin cream on my face at night. I really don’t plan to live that long but I might as well prepare for the worst. I would never have ventured in this direction had I not been educated by the media. But there are places where I draw the line. I could never shave my chest. I have seen loads of brothers who do this now and it creeps me out. Some guys have less hair than others and that is fine but when I see a hairy guy who has shaved his chest, it is just covered with nasty stubble. And loads of it!! Like I have said before, there are woman who like men with hairy chests and others who prefer smooth skin. Find the one that fits you.
Another add I have included a picture of is for is hair removal cream. It reads “Brazilian centre back”… This is kind of like the Brazilian bikini wax for guys I guess. Make your own conclusion. Personally I would be curious to try this although I have heard that if used incorrectly some skin damage can be caused. The lower back is a very sensual area. Most guys do have some hair on the lower back and I guess that is fine too. But then again, I would not know what a chick thinks. The other picture is for Andrex moisture wipes. You should be able to see what they are going for here. As for me, I think a good shower and good wiping are all you need. This is an unnecessary waste of your money. But the add is powerful. As for me, I do not even wear white boxer shorts but that is beside the point. I can see why people who have had bad experiences in this area might be inclined to use this product regularly.
Looking at all this I am thinking about a shit load of stuff. How multinational cosmetic companies have convinced us that we need these products to bag the women of our dreams. And I do mean women and not woman. And also have convinced women that this is the type of man to be attracted to. I guess in a way men are getting a taste of what women have had to put up with being compared to goddesses that plaster the covers of all their magazines. On the other hand I am also thinking that our generation has opened new doors to being open towards sexuality. Can you imagine 10 years ago seeing an add for a product to shave your nut sack in a normal magazine? As for now though, my work is still backed up so once again, just food for thought.