Each brand of beer had its own pavilion with tables, chairs, entertainment, and of course a bar serving chilled bottles and cans of their own beers. Some of the vendors present were Pearl River, San Miguel, Heineken, Tiger, Kirin, and even Budweiser. I had never been to a beer festival before so walking in there I nearly creamed my pants! It was like a huge convention for boozers and each booth featured loads of promo materials for their brand. You could literally walk around the place hopping from exhibit to exhibit sampling different types of beer. They were not stupid enough to make it free but all the beers were fairly priced between $1 and $3. I literally felt like a kid walking into Disney land when I got there running from stall to stall with a huge fucking smile on my face.
And where there is beer being promoted, there are sales promotion girls. You got to love SPG’s man. I so wish I could speak Mandarin when I come to events like this. There were so many hot Chinese women walking around selling beer, wearing clothes with logos of beer them. For a lush like my self you can only imagine the wild fantasies running through my mind at the time. I really am not a fan of Budweiser beer but I will admit that they had the hottest SPGs at the event and I have always found their promo uniform to be the sexiest.
I am not really figuring out how events are promoted in this city and I very nearly missed the Guangzhou Beer Festival. That would have been a very sorry loss for me. This was one of the best nights I have had in long time. I think I spent the rest of the weekend sweating pure beer. There were mostly local people at the beer festival and surprisingly not many foreigners at all. I would have thought all the English teachers would be running out for $1 beers. I guess they did not know about it. But it was fantastic to see the people of this city letting their hair down and just having a good time and the fact that there were not too many foreigners there made the festival all the more charming. I cant wait until the next festival in 2008. You are all invited!!!